NOOBWORK.IS BACK.

My creator brand, on YouTube since 2013. It grew into a gaming media business with more than 100,000 magazine copies and six published titles. At Gullsnutten, Noobwork won gaming channel of the year (2015), and I was named gamer of the year two years running (2016 and 2017). Today the videos are about training, travel, life in Korea and the things I'm building.

Open to advisory, board and select operator roles with startups and scale‑ups in gaming, media, AI and frontier tech. Operator experience from building, acquiring and scaling a company across borders.

Advised BLAST on its entry into Japan: bridging language, culture and how business is done there, and building partnerships with local agencies and venues.

Advised on corporate strategy, funding rounds and M&A for a European sovereign spacesuit program.

Led strategy for gaming, esports and digital entertainment at Qiddiya Investment Company in Riyadh. My work covered the esports club program, publisher and other partnerships, the architecture of the gaming district, events and development programs.

I founded Omaken, which acquired Heroic and later became Heroic Group, and raised more than US$25M across four funding rounds. A chapter in esports, leadership and company building across borders.